Imaginary Foundation is not just your ordinary clothing line, they are the meaning of inspiration. The Imaginary Foundation is a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions. The small clandestine team is headed up by the mysterious “Director,” a 70-something Uber-intellectual whose father founded the Dadaist movement. Avoiding direct publicity, the team has sought clothing as an unlikely vehicle for bringing their ideas beyond the academic realm and into popular culture. I have been not just a customer, but a fan of the line. The thought behind the artwork is amazing and the message that each portrait delivers is surpass great. Greatness is what every person should strive for and I think Imaginary Foundation does a great job of portraying it. I suggest you check them out. They have clothing for men and women, so go to imaginaryfoundation.com for more info.



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